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I always try to teach my team members that goals are very important when it comes to the success or failure of their Watkins business. So are you wondering, “Why are goals so important?” It’s simple, your goals act as a roadmap for you to follow. They let you know where you are going, how to get there, and if you are getting there on time. You wouldn’t get in your car and start driving without having a destination planned out, so why would you approach your business that way?

Your goals should define what you are trying to accomplish and when you want to accomplish it by. Goals should be realistic and there should be a way to measure them. All goals should be written down and available for you to review on a regular basis. Simply writing the goal down will significantly increase you odds of achieving it and having it displayed as a visual reminder will also help motivate you.

Even if you have never taken the time to set goals for your business before, you are probably very familiar with the process. I bet at some point in your life, you have more than likely taken out a pen and paper and mapped out a plan for accomplishing some type of task. Writing out goals for your business isn’t much different than writing out your shopping list.

Clearly define your goal, this way you are telling yourself where you are going. For example, instead of having a goal of “I plan to spend more time promoting my Direct Sales business”, clearly define the goal as “During the next three weeks, my goal is to spend 10 hours per week promoting my Direct Sales business”. As you can see, the second goal tells you what you are going to do and for how long you are going to do it.

Okay, so now that you know where you are going and when you want to be there, you can figure out how you are going to get there. Using the example above, you know that for the next three weeks, you need to be spending 10 hours per week promoting your business. Next you can start defining mini-goals, such as finding sites to advertise online, e-mailing past customers and hosts to tell them about new products, or ask for for bookings, setting up at public events, and so forth.

You’ll also find that goals can also serve as a great way to challenge yourself. Are there some things you have been meaning to do, but keep putting off? Start setting weekly challenge goals, such as making phone calls, posting at message boards or forums, writing ad copy or finding new public events to set up at.

Make setting and achieving your goals fun, reward yourself with a big check mark or a gold star when you accomplish one of them. Once you have collected 10 gold stars, why not treat yourself to a nice dinner out or some other indulgence? By setting and achieving goals you will see your direct sales business taking off. The best thing is you will feel a great sense of enthusiasm and accomplishment.

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