One of my biggest challenges as an internet marketer is determining a good domain name for my web site. You see, when it comes to building a web site for your business, your domain name is vital to your success. If you choose the right domain name it can help people remember who you are, which makes it easy for them to find you again. Plus it also makes it easy for new people to find you and what they’re looking for. On the other hand, a poor domain name can make your web site difficult to find, which means they may find someone else’s web site or give up trying altogether. Here are some quick and easy tips to help you pick the name that’s best for you and your business.
Here are some do’s to remember when deciding:
- Make your domain name easy to remember. When people remember your web site’s name, they’re much more likely visit and come back again. Our brains process tons of information everyday, and most of it we forget. Just because someone’s friend tells them about a great web site, doesn’t mean they’re going to remember the name when they get home to check it out.
- Make your domain name related to your site’s content. When you start choosing your domain name, the best place to start is with a few keywords related to your topic. Take these keywords and try to turn them into a name. While you might be able to find an awesome catchy word or phrase, however if it’s not related to your topic, people aren’t going to make the connection and remember it.
- Make your domain name easy to type. There are certain letters that are just harder to type than others. While this might not make the biggest difference, try to avoid letters like q and p. You’ll also want to avoid difficult letter combinations. If it doubt, have a friend who isn’t the best typist try to type in the domain name. If one takes a lot longer or is harder for them, it’s probably best to choose the easiest one.
Avoid these common domain name mistakes:
- Names that are hard to spell.
- Misspellings. If you misspell a common word, people are probably not going to type your domain name with the correct. Correct spellings are easier to remember. If they don’t get it on the first try, they may try again, but more likely they’ll either find another site with the correct spelling, or simply give up.
- Names including numbers and hyphens. While it might be clever, it’s hard for people to remember, and it’s hard to spread the site name by word of mouth. stuff-4-u.com
- Names that are too close to a popular website. Sure, you might get the traffic from misspellings, but that’s not going to be enough to sustain a quality web site. Watch out for trade marked names, and don’t pick one that’s similar. Once your site gets popular the company that owns the trademark could demand you stop using the domain name.
If you’re stuck finding a good name, try going to a site that sells domain names and entering your keywords. Often, sites will help you find related names that are available. And that way, you don’t have to worry about trying to buy a name that is already taken from someone who doesn’t want to give it up.
Last but not least, if you are a direct seller or affiliate maketer sure you don’t choose a domain name that isn’t allowed by the company you are working with.
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