How to Create Good Word of Mouth
Word of mouth is perhaps one of the most effective marketing tactics. When one person tells another person about a positive experience they’ve had with a company it leaves a lasting effect. Word-of-mouth endorsements help give your business credibility. They give your prospective customer a bit of extra confidence about your business. Additionally, because many people wish to belong or do business with “the best,” they become customers of businesses their peers have endorsed.
So how do you gain these ringing endorsements from your existing customers? There are actually several ways. Some of them are side effects and require no new tactics or implementation from you. Others are deliberate “word of mouth” marketing tactics.
Unintentional Word-of-Mouth Marketing
The most common way to generate positive word of mouth is to provide exceptional customer service and products or services. This also tends to generate the most effective testimonials, reviews and shout-outs online or off. Think about the last time you were blown away by a company. Did you share your experience with friends, family and peers? Hopefully you did.
Another way to generate unintentional good word-of-mouth marketing is to do something notable. Get involved in your community. Help other people or offer an interesting promotion. People, despite what you may see on the news, do like to celebrate good information. They like to share it.
Intentional Word-of-Mouth Marketing
Turn unintentional word-of-mouth moments into intentional marketing. For example, when a customer tells you they just told their friends and family what a great business you have, share the good news on your Facebook account. Or if you’re involved in a local charity, share your fundraising accomplishments online in your newsletter or on your social networking account.
Social networking is actually a fantastic tool to use. For example, you can retweet any positive mentions about your company online. You can also publicly thank the person for their comment. This may motivate others, who want to be mentioned because it increases their exposure, to tweet about your business.
Make it easier for people to share their opinions and views about your business. For example, create a referral program and reward people for spreading the good word about your business. Publicly celebrate your successes and accomplishments. Not by bragging necessarily, but actually using the information to benefit your prospects. For example, if you launch a new product that is receiving rave reviews, you might create a special promotion to celebrate your success.
One of the most important elements of creating good word of mouth is paying attention to where your praise is coming from. Who talks about your products or services? How do they talk about them? Once you know who your loudest customers are, then you can create a plan to make talking about your company easier and more beneficial for them.
You might also like this related article:
- 5 Do’s and 5 Don’ts of Effective Word of Mouth Marketing (socialtimes.com)
July 7, 2011 Thursday at 11:07 am