From the category archives:

Marketing

How to Create Good Word of Mouth

by Melody on July 7, 2011

Word of mouth is perhaps one of the most effective marketing tactics. When one person tells another person about a positive experience they’ve had with a company it leaves a lasting effect. Word-of-mouth endorsements help give your business credibility. They give your prospective customer a bit of extra confidence about your business. Additionally, because many [...]

{ 0 comments }

Get Your Business Online In One Month

by Melody on August 13, 2009

Is the thought of going through the hassle of building an online presence for your business simply too daunting? Well it doesn’t have to be, you can very easily get your business online in one month, with the help of my fantastic Virtual Assistant team! Are you a solo-preneur whose business would benefit from being [...]

{ 0 comments }

Affiliate programs are a great way for small businesses to get started selling their products without a lot of capital. The problem is that a lot of people already know this. That means if you’re going to have an affiliate marketing program, you’ve got to do it right. Here are some tips to get you [...]

{ 0 comments }

You may be wondering how you can use your blog to market your products or services. Perhaps you’ve heard that blogging is a great way to connect with your target market and prospects on a new level. This is because a blog enable you to have a more personal interaction with your audience. Using a [...]

{ 0 comments }

How to provide your customers with real value, use small reports and other information products. There are many benefits to creating downloadable mini reports, tips sheets and special reports. The good news is, it’s relatively easy to start, there is not much up front costs, and you don’t have to have any special skills or [...]

{ 1 comment }

Five Big Marketing Mistakes

by Melody on June 18, 2009

Building a business is a combination of knowledge, talent and hard work. Your natural talents can only take you so far, so start by doing your homework. Every business benefits from marketing and advertising in some form or another. Here are a five big marketing mistakes, if you can avoid them you’ll spare yourself a [...]

{ 0 comments }

Do You Know This One Simple Secret?

by Melody on April 4, 2008

One of the great things about having your own is business it that it’s flexible. This is one of the things I’m very thankful for, as I can put aside my business tasks to do something for a loved one, spend time with a friend or family member or just do something fun for myself. [...]

{ 0 comments }

Capture Screen Images And Video With Jing

by Melody on April 2, 2008

I recently started using some really cool software called Jing to capture images and create videos to share with others, for both entertainment or educational purposes. So are you wondering, what exactly is Jing? It’s a program that is always up and running on your computer so you can instantly capture images on your screen [...]

{ 0 comments }

There is a lot to learn when you start any type of internet business. Why not build your website right the first time, and learn the proper way to market it instead of trying to correct your mistakes later? Believe me, I’m speaking from experience when I say, your life will far easier and your [...]

{ 0 comments }

The Unwitten Rules of Social Media Marketing

by Melody on February 28, 2008

I’m a great fan of social media marketing, but as with any type of marketing it should be done with authenticity, transparency and integrity. If you don’t understand the unwritten rules, then you would probably be best not to use any social media tactics at all. Because social media is “people powered,” if you aren’t [...]

{ 17 comments }

The statements made and opinions expressed on this site are those of Melody Thacker, the Independent Watkins Associate who is the publisher of this document, and are not to be construed as the statements or opinions of Watkins Incorporated.